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Lululemon advierte a los inversores: las cosas van a empeorar antes de mejorar

El gigante de la ropa deportiva redujo su perspectiva de ingresos y ganancias, lo que provocó una fuerte caída de las acciones en las operaciones previas a la comercialización.

Las acciones de Lululemon cayeron más de un 10% en las operaciones previas a la comercialización del viernes, después de que la empresa redujera sus previsiones financieras para todo el año y emitiera un pronóstico más débil de lo esperado para el segundo trimestre de 2026.

La actualización se produce pocos meses antes de que la nueva CEO, Heidi O’Neill, asuma el mando, mientras la empresa se enfrenta a una desaceleración en el crecimiento de las ventas y a una creciente competencia.

DETALLES CLAVE

Para el segundo trimestre de 2026, Lululemon espera ingresos entre $2.450 millones y $2.480 millones de dólares, por debajo de la estimación de Wall Street de $2.600 millones de dólares.

Se proyecta que las ganancias ajustadas sean de $1,76 a $1,81 dólares por acción, por debajo de las expectativas de los analistas de $2,69 dólares por acción.

La co-CEO interina y CFO, Meghan Frank, dijo que la empresa ha estado lidiando con "vientos en contra" que llevaron a la gerencia a revisar sus perspectivas para todo el año. Añadió que Lululemon está tomando medidas adicionales para fortalecer su oferta de productos y reposicionar partes del negocio donde sea necesario.

La empresa redujo su pronóstico de ingresos para todo el año a un rango de $11.000 millones a $11.150 millones de dólares, por debajo de su proyección anterior de $11.350 millones a $11.500 millones de dólares.

La previsión de ganancias ajustadas también se redujo a un rango de $10,95 a $11,15 dólares por acción, en comparación con el pronóstico anterior de $12,10 a $12,30 dólares.

A pesar de las perspectivas más débiles, los resultados del primer trimestre estuvieron en gran medida en línea con las expectativas. Los ingresos aumentaron un 4% año tras año a $2.470 millones de dólares, mientras que las ganancias ajustadas por acción coincidieron con los pronósticos en $1,69 dólares. Las ventas en tiendas comparables aumentaron un 1%, superando las expectativas de una caída del 0,1%.

REACCIÓN DEL MERCADO

Las acciones de Lululemon cayeron más de un 10% en las operaciones previas a la comercialización mientras los inversores reaccionaban a la reducción de las previsiones. El anuncio también podría atraer la atención hacia el sector minorista y de consumo discrecional en general, a medida que los operadores evalúan las tendencias de gasto.

POR QUÉ IMPORTA

Para los operadores, unas previsiones más débiles suelen tener más peso que los resultados de ganancias pasadas. La proyección de Lululemon sugiere presión sobre el crecimiento futuro, lo que hace que los próximos datos de ventas y las actualizaciones de la gerencia sean especialmente importantes.

CONCLUSIÓN

Los inversores se centrarán ahora en el desempeño de la empresa en los próximos trimestres y en la transición de liderazgo cuando la exejecutiva de Nike, Heidi O’Neill, se convierta oficialmente en CEO el 8 de septiembre.

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Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

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Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

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Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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