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Lululemon Warns Investors: Things Are About to Get Worse Before They Get Better

The athletic apparel giant lowered its revenue and earnings outlook, sending shares sharply lower in premarket trading.

Lululemon shares fell more than 10% in premarket trading on Friday after the company reduced its full-year financial guidance and issued a weaker-than-expected forecast for the second quarter of 2026.

The update comes just months before incoming CEO Heidi O’Neill takes the helm, as the company faces slowing sales growth and increasing competition.

KEY DETAILS

For the second quarter of 2026, Lululemon expects revenue between $2.45 billion and $2.48 billion, below Wall Street’s estimate of $2.6 billion.

Adjusted earnings are projected at $1.76 to $1.81 per share, missing analysts’ expectations of $2.69 per share.

Interim co-CEO and CFO Meghan Frank said the company has been dealing with “headwinds” that prompted management to revise its full-year outlook. She added that Lululemon is taking further steps to strengthen its product offering and reposition parts of the business where needed.

The company lowered its full-year revenue forecast to a range of $11 billion to $11.15 billion, down from its previous guidance of $11.35 billion to $11.5 billion.

Adjusted earnings guidance was also reduced to $10.95 to $11.15 per share, compared with the earlier forecast of $12.10 to $12.30.

Despite the weaker outlook, first-quarter results were largely in line with expectations. Revenue rose 4% year-over-year to $2.47 billion, while adjusted earnings per share matched forecasts at $1.69. Same-store sales increased 1%, beating expectations for a 0.1% decline.

MARKET REACTION

Lululemon stock dropped more than 10% in premarket trading as investors reacted to the lower guidance. The announcement could also draw attention to the broader retail and consumer discretionary sector as traders assess spending trends.

WHY IT MATTERS

For traders, weaker guidance often carries more weight than past earnings results. Lululemon’s forecast suggests pressure on future growth, making upcoming sales data and management updates especially important.

CONCLUSION

Investors will now focus on the company’s performance in the coming quarters and the leadership transition when former Nike executive Heidi O’Neill officially becomes CEO on September 8.

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Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

Tradequomarkets LTD (2023/C0024). Located at #8 Jepson Lane, St. George, Goodwill, Commonwealth of Dominica

Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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© 2026 Trade Quo. All rights reserved.

This website provides content by group of companies, which include:

Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

Tradequomarkets LTD (2023/C0024). Located at #8 Jepson Lane, St. George, Goodwill, Commonwealth of Dominica

Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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