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Lululemon alerta investidores: as coisas ainda vão piorar antes de melhorar

A gigante do vestuário esportivo reduziu suas projeções de receita e lucros, fazendo com que as ações despencassem no pregão pré-mercado.

As ações da Lululemon caíram mais de 10% nas negociações pré-mercado na sexta-feira, depois que a empresa reduziu sua orientação financeira para o ano inteiro e emitiu uma previsão mais fraca do que o esperado para o segundo trimestre de 2026.

A atualização ocorre apenas alguns meses antes de a nova CEO Heidi O’Neill assumir o comando, em um momento em que a empresa enfrenta a desaceleração do crescimento das vendas e o aumento da concorrência.

DETALHES CHAVE

Para o segundo trimestre de 2026, a Lululemon espera uma receita entre US$ 2,45 bilhões e US$ 2,48 bilhões, abaixo da estimativa de Wall Street de US$ 2,6 billion.

Os lucros ajustados são projetados em US$ 1,76 a US$ 1,81 por ação, abaixo das expectativas dos analistas de US$ 2,69 por ação.

A co-CEO interina e CFO Meghan Frank disse que a empresa vem lidando com "ventos contrários" que levaram a administração a revisar suas projeções para o ano inteiro. Ela acrescentou que a Lululemon está tomando novas medidas para fortalecer sua oferta de produtos e reposicionar partes do negócio onde for necessário.

A empresa reduziu sua previsão de receita para o ano inteiro para uma faixa de US$ 11 bilhões a US$ 11,15 bilhões, abaixo da orientação anterior de US$ 11,35 bilhões a US$ 11,5 bilhões.

A orientação de lucro ajustado também foi reduzida para US$ 10,95 a US$ 11,15 por ação, em comparação com a previsão anterior de US$ 12,10 a US$ 12,30.

Apesar das projeções mais fracas, os resultados do primeiro trimestre estiveram amplamente em linha com as expectativas. A receita aumentou 4% em relação ao ano anterior, atingindo US$ 2,47 bilhões, enquanto o lucro ajustado por ação correspondeu às previsões de US$ 1,69. As vendas no conceito mesmas lojas aumentaram 1%, superando as expectativas de uma queda de 0,1%.

REAÇÃO DO MERCADO

As ações da Lululemon despencaram mais de 10% nas negociações pré-mercado à medida que os investidores reagiram à orientação mais baixa. O anúncio também pode chamar a atenção para o setor de varejo de consumo não essencial mais amplo, enquanto os investidores avaliam as tendências de gastos.

POR QUE ISSO IMPORTA

Para os investidores, uma orientação mais fraca muitas vezes tem mais peso do que os resultados de lucros passados. A projeção da Lululemon sugere pressão sobre o crescimento futuro, tornando os próximos dados de vendas e as atualizações da administração especialmente importantes.

CONCLUSÃO

Os investidores agora se concentrarão no desempenho da empresa nos próximos trimestres e na transição de liderança quando a ex-executiva da Nike, Heidi O’Neill, assumir oficialmente como CEO em 8 de setembro.

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Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

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Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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© 2026 Trade Quo. All rights reserved.

This website provides content by group of companies, which include:

Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

Tradequomarkets LTD (2023/C0024). Located at #8 Jepson Lane, St. George, Goodwill, Commonwealth of Dominica

Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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