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Apple 創下 iPhone 單季營收歷史新高,但一項警告導致股價下跌

Apple 季度業績超預期,但弱於預期的預測和持續的晶片短缺令投資者感到不安。

在 iPhone 和 Mac 銷量蓬勃增長的推動下,Apple 再次交出了一份強勁的季度財報,但投資者將注意力集中在接下來的發展。該公司警告,供應鏈瓶頸將減緩本季度的營收增長,導致其股價在盤後交易中下跌。

重要細節

Apple 預計 9 月份季度的營收增長將在 9% 至 11% 之間,低於華爾街預估的 12%。首席財務官 Kevan Parekh 還預計 iPhone 的營收增長將在 15% 左右,低於分析師預估的 17.6%。

CEO Tim Cook 表示,最大的挑戰仍然是先進晶片製造產能的短缺,這限制了 Apple 滿足需求的能力。他表示,公司在解決供應限制的同時,正在尋找替代的記憶體晶片供應商。

在截至 6 月 27 日的第三財季,Apple 報告營收為 1094.2 億美元,同比增長 16.4%,高於預期。每股收益達到 2.02 美元,其中包括來自美國關稅退稅的 11 美分。即使扣除這些退稅,利潤也高於分析師預期的 1.89 美元。

iPhone 營收增長 21.7% 至 542.5 億美元,高於預期的 538.6 億美元,創下 Apple 歷史上最強勁的第三季度 iPhone 銷量。Mac 營收增長 28.7% 至 103.5 億美元,遠高於預期,而 iPad 銷量則下滑 5.9% 至 61.9 億美元。

服務業務營收增長 12.1% 至 307.4 億美元,低於預估的 312.2 億美元,主要原因在於 App Store 遊戲營收面臨壓力,且監管變化對增長造成了拖累。

市場反應

由於投資者對較為疲軟的前景做出反應,Apple 股價在盤後交易中下跌了 5.5%。此外,市場也越來越擔心,最近的需求可能是由於消費者在未來潛在價格上漲之前提前購買所推動的。

為什麼重要

Apple 的業績顯示消費者需求依然強勁,但供應限制和服務業務增長放緩可能會影響未來幾個月的股價。交易員還將密切關注 Apple 9 月產品發布會期間 iPhone 的任何價格變動。

Apple 面臨的下一個重大考驗將是,它是否能在緩解供應短缺的同時,保持對其即將推出的 iPhone 系列的強勁需求。隨着該公司進入最繁忙的產品季節,投資者也將密切關注服務業務的增長和利潤率。

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來源:路透社

時間:10:00 AM EEST

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© 2026 Trade Quo. All rights reserved.

This website provides content by group of companies, which include:

Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

Tradequomarkets LTD (2023/C0024). Located at #8 Jepson Lane, St. George, Goodwill, Commonwealth of Dominica

Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Regional Restrictions: This website including the information and materials contained in it, is not directed at, or intended for distribution to or use by, any person or entity who is a citizen or resident of the following countries: USA, Israel, Iran, Iraq, Russia, Afghanistan, Cuba, Cyprus, Eritrea, Liberia, Libya, Somalia and Syria or any jurisdiction where such distribution, publication, availability or use would be contrary to applicable law or regulation.

TradeQuo and its affiliates do not target EU/EEA/UK clients.

深受大家喜愛

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2025 年獎項
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© 2026 Trade Quo. All rights reserved.

This website provides content by group of companies, which include:

Tradequomarkets Financial Services L.L.C is a registered, authorised and regulated company by the Securities and Commodities Authority (SCA) of the United Arab Emirates, with License No. 20200000320 Category 5, to carry out regulated activities of Financial Consultations and Introduction. Its registered office is located at Business Tower, Main Business Village 114499 Dubai, UAE.

Tradequomarkets LTD (2023/C0024). Located at #8 Jepson Lane, St. George, Goodwill, Commonwealth of Dominica

Trade Quo Global Ltd, a securities dealer firm that is authorized and regulated by the Seychelles Financial Services Authority (FSA) with license number SD140.

Tradequo (PTY) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 54827. The registered office: 33rd Floor – 34 Whiteley Road, 2196, Johannesburg, South Africa.

Quo Markets LLC, registered with Financial Services Authority FSA: 3171 LLC 2024. Registered address: Suite 305, Griffith Corporate Centre, Beachmont, Kingstown, SVG.

Tqbg Ltd, registered in Cyprus with registration number HE438084, registered address Archiespiskopou Makariou III 160 1st floor, 3026, Limassol, Cyprus. Is apointed payment agent, and does not engage in any regulated activities.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72.6% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Regional Restrictions: This website including the information and materials contained in it, is not directed at, or intended for distribution to or use by, any person or entity who is a citizen or resident of the following countries: USA, Israel, Iran, Iraq, Russia, Afghanistan, Cuba, Cyprus, Eritrea, Liberia, Libya, Somalia and Syria or any jurisdiction where such distribution, publication, availability or use would be contrary to applicable law or regulation.

TradeQuo and its affiliates do not target EU/EEA/UK clients.